Dreamfields gets Cooked in Africa
2010-01-20
Justin Bonello was on his way back to Cape Town when something he saw provided a moment of inspiration. Inspired is a word often used when people talk about Justin – his BBC-TV programme Cooked is widely praised and enjoyed for its passion and his cookery book based on the series is a best seller.
“I was driving back from filming in Somerset West one afternoon, and there were these impromptu soccer matches taking place on the side of the N2,” he recalls. “I started thinking: ‘Would I want my son to play soccer here?’ And the answer was no. We then started looking for a charity we could partner with.”
Justin got in touch with Dreamfields and shared his vision for a short film. The idea was to enter the commercial in the annual M-Net Vuka! Awards, which were set up to encourage film companies and ad agencies to make TV commercials for causes close to their hearts.
The crew from Cooked in Africa Films then headed for Nyanga township and under the direction of Corne van Rooyen began filming a team of young footballers who call themselves the A-Stars. The result was stunning and the Vuka! Awards judges agreed.
Justin says: “We decided to put together a positive story with real kids. We produced it in six hours with no budget and have made the finals with some of the big boys. Brilliant!”
Brilliant is exactly the right word. Take a look for yourself by clicking here: www.youtube.com/watch?v=C3CAlGBGKxg
And once you’ve finished watching please send it to a friend.
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