Government Sparks Dreamfields Fever in Gauteng
It’s amazing how one positive step can inspire generosity in others. Dreamfields has, from the outset, enjoyed a really positive relationship with the Gauteng government. Officials out in the field have played a big part in organising events and building links with schools. And now the Gauteng Department of Sport, Arts, Culture and Recreation (SACR) has given the Dreamfields Project a massive lift with a contribution of R433 000 for DreamBags and DreamEvents.
But this amazing generosity has done more than just cover the costs of 50 DreamBags and six DreamEvents - in Sebokeng, Orlando, Hammanskraal, Westonaria, Bronkhorstspruit and inner city Joburg. It has also sparked a lot of other companies and institutions to follow the Gauteng government’s lead and make their own contribution.
Radio station, Kaya FM, got the ball rolling with R67 000 for a tournament in Sebokeng and broadcast the entire event live to its massive audience. Sedgars Sports – equipment suppliers to Dreamfields since inception – jumped in with eight DreamBags for the same event. Simba came up with six DreamBags and food supplies for the Bronkhorstspruit DreamEvent and Rand Water sponsored three schools in Orlando.
The Star newspaper has undertaken to secure sponsorship for the inner city Joburg event for 16 schools and four of the Kaya FM presenters have undertaken to buy DreamBags for their old schools. Tsholofelo Galane, who runs a small business called Kopano-Lesego Consulting, heard about the buzz and offered to buy a DreamBag for Kekana Primary in Hammanskraal.
We are confident that by the end of April, the R433 000 donated by the Gauteng Department of Sport Arts Culture and Recreation will have been doubled by private sector partners, who were inspired by government to step in.